About Us

About Needle Crafts Pakistan

Since 2015, "ELNAZ Lifestyle" a proud subsidiary of "Needle Crafts Pakistan" has been a trusted name in quality, innovation, and expert craftsmanship. Under Fauzia Gulnar's (Chairperson) and Rao Muhammad Yousuf's (Director) leadership, the company has become synonymous with premium offerings, including stylish clothing, high-quality kids' garments, and functional kitchen accessories. Each product is meticulously crafted to offer a perfect combination of elegance, comfort, and durability, making ELNAZ the go-to choice for fashion-forward individuals seeking reliable, timeless pieces.

Fauzia Gulnar (Chairperson)

She has played a vital role in establishing ELNAZ Lifestyle’s reputation in the market. With her visionary leadership, she has driven the company toward consistent growth, ensuring that it remains a frontrunner in the fashion and lifestyle sector. Her focus on innovation and quality has been central to the company’s success.

Rao Muhammad Yousuf (Director R&D)

He brings years of industry experience to ELNAZ Lifestyle. As a visionary leader, he oversees the overall operations, ensuring that the company’s objectives align with the highest standards of craftsmanship and customer satisfaction. His commitment to quality and continuous improvement has helped elevate the brand.

Needle Crafts Pakistan,  also provides a unique learning opportunity through our in-house production unit and design studio. Led by top industry professionals, we offer hands-on training, helping trainees gain real-world experience and develop the essential skills to excel in the fashion and design industry. In just six months, participants can become NC Certified Designers, fully equipped to thrive in their careers.

Our Services:

Premium Fashion: Stylish clothing for men, women, and kids, designed for elegance and comfort.

Kids’ Garments: High-quality clothing for children, crafted with care and durability.

Kitchen Accessories: Functional and stylish products that add convenience to your kitchen.

Design Studio Services: Offering Embroidery & Logo Digitizing, Graphic Designing, and other custom design services.

Cut-to-Pack Service: Providing bespoke production services for boutique owners, from design to finished product.

Training Programs: "NC Certified Designer" training, offering hands-on experience in fashion design, production, and craftsmanship.

At Needle Crafts Pakistan, we continue to set trends with our dedication to quality and innovation while fostering the next generation of talented designers.